About Us

At Paraayan, we create Shashtra Sammat (scripturally approved) Pooja products with uncompromising purity. The very word Paraayan means total devotion — our operating principle.

As India’s first online store dedicated exclusively to scripture-aligned Pooja essentials, our mission is to restore sanctity to worship while safeguarding the devotee’s well-being.

Headquartered in Noida and part of Aikshvaak Ventures Private Limited, we start with the Shastras — not marketing. Each product is formulated after consulting Vedic and Puranic guidance and prepared without adulteration or shortcuts.

What Sets Us Apart

• Scriptural integrity: crafted to Shastra, not market trends.
• Purity first: no fillers, synthetic binders, or dyes.
• Consecration: mantras aligned to each product’s sacred use.
• Well-being: offerings that elevate spiritually and protect physically.

Paraayan in the Press

Recognised for reviving scriptural practice in a modern world.

• Ahmedabad Mirror: Rewriting the Rules of Rituals — One Paraayan Product at a Time
• OneIndia: How Paraayan is Restoring Sanatan Dharma — One Product at a Time
• Startup News: Paraayan Secures Pre-Seed Funding from PointOne Capital

Life at Paraayan

Paraayan is where devotion meets discipline. From office Poojas to study of scripture, our routines reflect the values behind our products. We balance operational excellence with the humility and rigor demanded by sacred work.